Startup Competition



1. Preface

Expo Riva Schuh is the leading international trade show dedicated to volume footwear, and will be held in the Riva del Garda Exhibition Centre from 11 to 14 June 2022.
Organised by Riva del Garda Fierecongressi SpA, Expo Riva Schuh has for years been the point of reference for the world of volume footwear, and is recognised by the world's major manufacturing areas as an ideal meeting place for this product category’s vast international offer.
The backdrop of Lake Garda further enhances Expo Riva Schuh’s product range, which is integrated into the region’s excellence. This suggests a different way of doing business: through meetings and exchanges that combine business and leisure. 

Within the show, Riva del Garda Fierecongressi organises Expo Riva Schuh Innovation Village Retail in partnership with Blum. Business as a medium and Retail Hub. This award and exhibition area is dedicated to start-ups and innovation, and recognises the best innovative start-up during the show. 

Expo Riva Schuh Innovation Village Retail is a place where the innovation ecosystem meets, explores itself and compares notes. Open to star-ups, companies, institutions and professionals, it is intended to share the culture of innovation and create networking and business opportunities between emerging companies and established players.
From all the start-ups that apply, a selection committee will identify the award finalists, who will have the opportunity to exhibit free of charge in the Expo Riva Schuh Innovation Village in June 2022. The aim of the award is to help all new businesses promoting innovation in the footwear sector to make contact quickly with industrial partners that can support them on the market. 

Participating start-ups will be entitled to:

  • free standard workstation provided by Riva del Garda Fierecongressi SpA consisting of:

               - screen

               - desk + stool 

               - desk front, customised with logo

               - wi-fi

  • virtual showcase on Swapcard, the show’s digital platform that enables its community to maximise participation in the event, through a product catalogue with advanced filters and functions, the possibility of establishing new business contacts, setting  up one-to-one meetings and collecting contacts onsite via barcode reading technology.
  • distribution of promotional material in the Buyers Lounge.
  • promotion in Foto Shoe30, the show’s official magazine.
  • video interviews/dedicated visibility on the show’s social networks.
  • opportunity to take part in networking sessions with buyers from official delegations. 
Any company introducing innovation into the retail fashion sector, or in any case one applicable to it, may apply. In particular, preference will be given to innovations that can guarantee product component and/or production process traceability and transparency to retailers and end consumers; insofar as they involve the entire production chain, these innovations will be assessed in light of their impact on the distribution system and end consumers. 

Preference will also be given to the presentation of innovations (product or service) specifically applicable to retail in the footwear, leather goods and accessories segments, but this is not essential for participation in the call for proposals. However, it is essential that the innovation (product or service) is also applicable to these product segments.
The innovation project presented must therefore concern one or more aspects of the fashion retail system, both in the B2B and B2C segments. Innovations (products and services) on all topics related to management, product movement, sales data analysis for strategy, the creation and management of relations with B2B and B2C customers, communication and transparency in relation to the product and its production process will therefore be eligible. 

For example, projects may be submitted on the following topics: 
  • traceability of product components and production processes and transparency for retailers and end consumers
  • warehouse management
  • sales data analysis
  • logistics and lead times between production and retail
  • Artificial Intelligence applications
  • Virtual and Augmented Reality applications
  • Intelligent customer management (B2B or B2C) on multiple platforms
  • systems to improve the strength of the sales outlet offer in relation to fashion/commercial trends
  • integration of distribution formats in omnichannel systems
  • management of hybrid (physical/digital) sales systems
  • management of multi-brand wholesale/retail
From the projects submitted, innovations will be selected dedicated to both large/medium-sized retail and small independent retail or small fashion chains, or in any case applicable to the footwear, leather goods and accessories segments.

Participants are also invited to clearly define the specific problem(s) the project submitted is intended to resolve and the results (measured quantitatively, when possible) it is intended to achieve for retailers.

2. Participation requirements, conditions and procedures 
  • Start-ups are companies based in the European Union and established no earlier than 2016, whose main activity is strongly marked by innovative features.
  •  Expo Riva Schuh Innovation Village Retail is open to all start-ups offering innovative solutions applicable to the fashion sector and specifically to the           footwear, accessories and  leather goods segments.
  • Start-ups wishing to compete for the prize must apply by filling in the form published on the show website all material must be sent in both Italian and English. 
  • Applications must be received by 6:00 pm on May 2, 2022
  • By  May 11, 2022, a technical committee will select the start-up finalists for the award, who will be invited to exhibit their services and products at Expo Riva Schuh from 11 to 14 June 2022.
  • During the candidacy, start-ups are expressly requested to be present at Expo Riva Schuh Innovation Village Retail with a customised desk provided by the organisation, should they be selected as finalists. Willingness to be in attendance for the show’s  entire duration is a prerequisite to enter the prize final. 
  • Start-ups are not required to make any financial contribution.
  • During the event, each of the finalist start-ups will take part in pitches and presentations to the jury and the public. All finalist start-ups will take part in the event that will elect the winning start-up of Expo Riva Schuh Innovation Village Retail

3. Prizes
The start-up that wins the Jury Prize will have the opportunity to take part for free, with a pre-equipped exhibition space, in the January 2023 edition of Expo Riva Schuh, and will have an interview published in the show’s official magazine, Foto Shoe30, out in September 2022.

4. Contacts
Organising Secretariat
e-mail: -
cell: 324 5827909