Showroom is the new channel dedicated to telling the story behind products and trends, transmitted in live streaming on the Swapcard platform on 18th and 19th February 2021. 

The two aspects of the Showroom format are:

  • themed trend analyses conducted by industry experts and supported by products supplied by footwear, leather goods and accessories companies present in the Shoecase catalogue
  • video presentations created directly by the fair’s exhibitors in an innovative and context-oriented way to present their Autumn/Winter ‘21/’22 collections

The Showroom fashion experts are: 

  • Sergio Belloni - Designer & Trend Researcher
  • Milena Buttarello - Product Manager
  • Alice Masiero - Buyer & Collection Merchandiser
  • Maurizio Oliviero - Product Sourcing

Showroom is an observatory that aims to interpret industry trends through various styles: from product categories (casual, lace-ups, sandals, etc.) to usage (parties, hiking, home, etc.) and even by mood or the most influential motivators (sustainability, innovations, etc.)

Advantages for exhibiting companies:

  • to boost their presence within the Swapcard platform
  • to compete using digital language and grasp every single opportunity
  • to present collections to the Expo Riva Schuh & Gardabags community in an unprecedented manner
  • to gather the information and interpretations provided by fashion experts relative to their collections

Advantages for buyers:

  • to view the best samples of the Autumn/Winter ‘21/’22 fashion collections selected by the fair’s exhibiting companies
  • to listen to the comments and product analyses offered by the Showroom fashion experts
  • to get to know new and potential suppliers directly

Are you interested in taking part in our Showroom? Find out how!