Estimated reading time: 9 minutes

The first appointment in this year’s calendar for volume footwear and accessories takes on the current challenges to concentrate on its community with a new content-packed edition. 


Everything is ready to go for the new edition of Expo Riva Schuh & Gardabags, scheduled for January 16th to 19th 2021: the major international trade fair for volume footwear, and the accessories showroom that accompanies it, will inaugurate the new year with a Home Edition set to exceed all expectations in an extraordinary dimension. A captivating way in which to get ready for a year of challenges, not forgetting the importance of the community who, especially in times as difficult as these, must be recognised, cared for and listened to.

For this reason, the forthcoming edition at the Riva del Garda footwear and accessories hub has integrated its traditional offer with a range of exclusive, digital tools, dedicated to networking, business and edutainment to offer a concrete trade fair experience to the companies and workers in this sector with an offer that is a long way from the standard concepts of physical or virtual exhibitions or e-commerce platforms and is there to be discovered.

At the heart of this unprecedented edition is Expo Riva Show - The shoe connection, a collection of interviews, round table discussions, presentations and talks which will cast the spotlight on the protagonists of the volume footwear, leather goods and accessories markets, involving opinion leaders, national and international companies. Buyers and exhibitors too will be looking to discover new, successful business models, and, at the same time, will be able to explore bang up-to-date matters such as the role of B2B events in the post-Covid supply chain, sustainability, retail and new purchasing processes. So how can you take part?

As always, participation is for trade only, by requesting access to the Swapcard platform, where this Home Edition will take place to take part in the Expo Riva Show programme of events, simply by following the steps in the ‘How to take part - Buyers’ section on the event website (

The digital nature of the coming edition of Expo Riva Schuh & Gardabags will also permit companies in this sector to gain last minute entry to the event. Instructions for registration are available for them in the ‘How to take part - Exhibiting Companies’ section of the website (

Of no less importance will be the virtual presence of the trade press, who may request participation as media partners of the event by following the same registration procedure as the exhibitors, or, to access the Expo Riva Show programme, they can complete the press accreditation procedure available on in the Press Area (

To follow, you will find the programme for Expo Riva Show - The shoe connection: 

Saturday 16th January opening talk from 10:30 to 12:00 on the role of B2B events in the post-Covid supply chain with Manlio Di Stefano - Under-Secretary for the Ministry of Foreign Affairs and International Cooperation, Carlo Maria Ferro, President of the Italian Trade Agency, Siro Badon - Chairman of Assocalzaturifici, Tommaso Cancellara - CEO of Micam Milan and Managing Director of Assocalzaturifici, Lino Mattiozzi - Chairman of Assoprov, Roberto Pellegrini, Chairman of Riva del Garda Fierecongressi and Alessandra Albarelli – Managing Director of Riva del Garda Fierecongressi.  

There will be two appointments from 14:00 to 16:30 on retail and the new consumer practices. The first, concerning macro consumer trends from 2021 to 2023 will be led by Maria Eugenia Errobidarte - Senior Consultant at WGSN Mindset and will see the involvement of Isabelle Sakai - Chief Marketing Officer of the Bata Group and Emanuela Prandelli - MAFED Director (Fashion, Design, and Experience Management Master) at the SDA Bocconi School of Business; the second, on the other hand, will deal with the differences and similarities between online and offline consumption with talks by Federico Favero - CEO Altitudo Gold Partner Microsoft, Anna Soghoyan - CEO of Tareno LLC, Emanuela Prandelli - MAFED Director (Fashion, Design, and Experience Management Master) at the SDA Bocconi School of Business and moderated by Antonio Altomonte - Head of Supplier Payments, Global Commercial Services, American Express Italy.

On the second day, Sunday 17th January, from 14:00 to 16:30 the theme will be ‘Sustainability: an opportunity or the inevitable future?’ This session will look into how the period we are living through will influence the affirmation of conscious consumption, not only in the luxury market but also in a broader sense on the entire fashion and footwear market. In the first part of the meeting, Maria Eugenia Errobidarte - Senior Consultant at WGSN Mindset will place the emphasis on the difference between conscious consumption and militant consumption together with William Wong - Chairman of the Federation of Hong Kong Brands and Vice President of the Hong Kong Footwear Association, Walter Rodrigues - Product Design Consultant and Coordinator of the Design and Research Centre at Inspiramais and Emanuela Mora - Professor of Sociology of Communication and Director of the ModaCult Centre at the ‘Sacro Cuore’ Catholic University.

Once again, in the second part of the session, Maria Eugenia Errobidarte along with Emanuela Mora, will be asking the question: Is sustainability elitist or is it for the masses? Accompanying them in the debate: Lars Doemer - Managing Director of GoBlu International and Simone Colombo - Head of Corporate Sustainability - OVS SpA.

The challenges for retail from digitalisation to the new formats will be at the core of the discussions on the third day, Monday 18th January from 14:00 to 16:30, investigating whether or not a winning model exists or should we get ready for the reality of omni-channeling? This issue will be discussed by Maria Eugenia Errobidarte - Senior Consultant at WGSN Mindset with Daniel Agis - CEO of Agis Consulting and Karin Zaghi - Associate Professor of Practice of Channel and Retail at the SDA Bocconi School of Management. To follow, Gian Paolo Delli Ponti - Senior Advisor Next Generation Customer Care at Accenture will lead the debate on The phygital world and experience personalisation, with Andrey Golub - Co-founder of ELSE Corp, General Manager for Italy; Head of AI, M&S R&D of the ICOL Group, Karin Zaghi - Associate Professor of Practice of Channel and Retail at the SDA Bocconi School of Management and Giuseppe Angiolini - Owner of the Sugar stores and Leonardo Comelli - VP - Sales Director at M-Cube SpA.

On Tuesday 19th January the appointment is once again from 14:00 to 16:30 with Alberto Mattiello - Head of Innovation - Retail Hub, who, together with Sergio Dulio - Innovation Manager and Matteo Pasca - CEO of AF Editions will look into the consumer-driven industrial processes. After that, Guido Polcan - H FARM Innovation and Roberto Vago - Managing Director of ASSOMAC, Matteo Pasca - CEO of AF Editions and Andrè Mikael Høibo - Business Developer - A. Høibo AS, will be discussing process transformation and the value chain. 

Each of the sessions in the programme will be moderated by Sebastiano Zanolli, Manager, Advisor, Author and Speaker and our special guest for the entire event will be the well-known face from this sector, Steve Madden, Founder, Creative & Design Chief - Steve Madden Ltd.

Expo Riva Show, thanks to the authoritative voices of its protagonists, will tackle issues of great interest. The way in which this exceptional period in time will impact on the affirmation of a conscious consumption within the fashion and footwear market; the macro trends which, from 2021 to 2023 will influence consumers’ purchasing habits; the future of retail from digitalisation to new formats and the impact of the transformation of the value chain on production processes are just a few of the topics which will be dealt with during the event” - explains Alessandra Albarelli, Managing Director of Garda Fierecongressi.

About us

On the website, registration is open for the Home Edition of Expo Riva Schuh & Gardabags to have the chance to follow, in direct streaming (16-19 January  2021) or on demand, the sessions of the Expo Riva Show programme and to gain access to other unmissable tools offered by the Home Edition: the Reserved Visitors’ Area, the Swapcard platform and the #PLAYfashion Live Talks, 3 technical sessions which debuted in 2020 and will continue after the event in 2021 too, involving opinion leaders from this sector on matters that affect us right now and are of practical use.   

All the Expo Riva Show content will be available in live streaming on the days of the event on the LIVE channel of the Swapcard platform. Once the event is concluded and until 30th April 2021, recordings of all the sessions in the programme will be available on demand. @exporivaschuh

Expo Riva Schuh & Gardabags Press Office
Tel. +39 0464 570146 Mail: