To transform the crisis into an opportunity. That is how we might summarise the happy conclusion of this digital edition of Expo Riva Schuh & Gardabags, which, in record time, responded to the difficulties of the current time by offering a revolutionary exhibition format based on Artificial Intelligence.
The significant success noted from the number of participants and connections at the debut of the Home Edition, confirms its role as the reference point for the volume footwear and accessory segments to which the event relates. Indeed, the solutions that were introduced were both convincing and innovative, offering concrete support to those companies and buyers who are waiting to get back together physically – the heart of the trade fair dimension.
There are 222 companies present in the exhibitors’ area, attracting a record of over 21,000 views in the first four days of the event alone, and almost 9,000 products inserted and consulted in the catalogue by over 1,800 registered buyers. These, to sum up, are the figures recorded on the Expo Riva Schuh & Gardabags platform, where the Home Edition will remain active until 30th April 2021. This positive experience, with over a thousand digital interactions, demonstrates great attention to human relations and establishes an important basis for the immediate future.
This goal was achieved thanks also to a wise use of technology and the desire to continue to create a system through innovative methods, based on substantial assets. First of all, the precious contribution of the players involved and the centrality of the content on offer within the Expo Riva Show programme, a virtual stage where 34 speakers alternated, belonging to leading businesses in the international footwear scene.
Indeed, well-known figures from two leading Italian universities took part – the Bocconi University and the ‘Sacro Cuore’ Catholic University, as well as trade associations such as Assocalzaturifici, Assoprov and Assomac, and market-leading companies including Bata, OVS and Steve Madden.
The Expo Riva Show programme turned out to be an important opportunity for all the buyers and companies who have always chosen the Riva del Garda hub to conduct their business in this sector, and which, on this occasion, was efficiently replicated with a highly functional digital platform.
Indeed, this tool made it possible for companies to present their products for the Autumn/Winter ‘21/’22 collections with a new, online catalogue.
The Home Edition of Expo Riva Schuh & Gardabags is not closing its doors just yet, but will continue to offer support for the community with an active, concrete dialogue that will continue over the coming months, until the next Summer edition, planned from 13th to 15th June 2021 at the Riva del Garda Exhibition Centre, with a packed programme which, with live talks and presentations, will once again involve all the leaders of the exhibition.
The next dates in the calendar are planned for 28th January, 11th February and then again on 4th, 11th and 15th and 8th April, with live talks planned to accompany the innovative Showroom, the channel dedicated to the presentation of the new collections and discussions regarding the next fashion trends, and will be active on 18th and 19th February.
About us
On the www.exporivaschuh.it website, registration is open for the Home Edition of Expo Riva Schuh & Gardabags to have the chance to follow, in direct streaming (16-19 January 2021) or on demand, the sessions of the Expo Riva Show programme and to gain access to other unmissable tools offered by the Home Edition: the Reserved Visitors’ Area, the Swapcard platform and the #PLAYfashion Live Talks, 3 technical sessions which debuted in 2020 and will continue after the event in 2021 too, involving opinion leaders from this sector on matters that affect us right now and are of practical use.
All the Expo Riva Show content will be available in live streaming on the days of the event on the LIVE channel of the Swapcard platform. Once the event is concluded and until 30th April 2021, recordings of all the sessions in the programme will be available on demand.
www.exporivaschuh.it @exporivaschuh
Expo Riva Schuh & Gardabags Press Office
Tel. +39 0464 570146 Mail: press@exporivaschuh.it