The attendance of Chinese companies at Expo Riva Schuh has grown over time, both as a whole and in terms of individual stands, but has also changed. The Made in China footwear displayed at the event has gradually improved its quality presenting a more sophisticated design in line with current trends as well as a more flexible product range.
It goes without saying, the low price play a key role but it is no longer self-sustaining. The June edition hosted a dedicated space for Chinese 'Top' footwear at the China Fashion Pavilion in Hall C4 with about fifty companies led by Xiamen L&C Int'l Exhibition Co. Ltd, G&F Co. Ltd and Guangzhou Newtop Exhibition Co. associations, which has now become fundamental for those working in the private label.
Source: Fotoshoe 30
