
Ellen Schmidt-Devlin
Cofounder and Executive Director, Sports Product Management Program at the Oregon University
After being personally mentored by Bill Bowerman and spending 27 years at Nike working in Hong Kong, Japan, Thailand, Korea and the United States, Schmidt-Devlin realized there wasn’t a program out there that could prepare students to work in the sports
product industry. Upon receiving her MBA at the UO’s Lundquist College of Business, she worked alongside Dr. Roger Best to co-found the UO Sports Product Management program. Apart from being the program’s director, Schmidt-Devlin also teaches
the program's Integrative Project-Sports Product Making course.
Schmidt-Devlin's expertise spans across the supply chain with direct responsibility for product development, merchandising, marketing, and manufacturing. Schmidt-Devlin's strengths include strategic planning, team leadership, project management, international
business management, and government and partner company relationship building.
In 2012, she produced a documentary about Oregon track and field called We Grew Wings, which was inspired by her years as a University of Oregon track and field athlete. Schmidt-Devlin now keeps busy with the University of Oregon Sports Product
Management Program and enjoys spending time with her family, running, and travelling.
10 - 13 JANUARY 202613 - 16 JUNE 2026
Exhibition CentreVia Baltera, 20 - 38066 - Riva del Garda (Italy)
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