
Stephan Krug
Mr. Stephan Krug - CEO Sabu - Germany
Born 1962 in Weinheim, Germany.
More than 30 year in the industry.
CEO of SABU Schuh & Marketing GmbH (SABU represents about 620 shoe retailers in Germany with more than 1.100 POSTurnover at wholesale is about €300 mio., turnover at retail is about €1 billion).
Before SABU that various positions in the top management in the shoe industry amongst them:
CEO of Elefanten Children Shoes,
MD of Collective Brands/PLG for Europe (Formerly StrideRite),
MD of Clarks Shoes for Germany, Austria, Switzerland,
European Sales Director Wolverine (Heritage Brands),
Sales Director Timberland for Germany, Austria, Switzerland.
14 - 17 JUNE 202510 - 13 JANUARY 2026
Exhibition CentreVia Baltera, 20 - 38066 - Riva del Garda (Italy)
News in the spotlight
TARIFFS AND GLOBALISATION: NOTHING CHANGES, BUT EVERYTHING DOES
Wednesday, June 18, 2025
International tariffs on footwear will not stop globalisation, but they will redirect its course. Global production chains are structured in such a way that around two-thirds of the footwear consumed…
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