Our journey in search of next season's consumer trends continues.
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WOMEN’S BAGS
The shopper has been the most ubiquitous bag at every fashion show – for both men and women – for at least the past couple of seasons. Versatile and able to effectively promote the brand’s image, it combines functionality and aesthetics. Shoppers can be reinterpreted with woven materials, quilting, metallic details and innovative designs, offering endless creative possibilities catering to various needs, from sophisticated elegance to everyday practicality, and even bold and edgy styles.
Another great classic is the bowling bag, set to evolve in the coming collections. The shapes have been flattened and lengthened. Sometimes, it even goes so far as to lose one of its distinctive features: the double handle. In its place, we find a shoulder strap. What must not change is the characteristic rectangular bottom.
If you want to get a little more creative, however, you can opt for softer structures and materials. The popularity of the fluffy continues to grow, not least because it allows for multiple style variations. And if you do go down the road of softer styles, then you will also need to embrace pastel shades.
It’s not just the fluffy evoking playful atmospheres: the world of knick-knacks does too. Hanging something off a bag has now become an essential trend. And this is not the time for an elegant keyring or tassel. Some kind of object, whether specially designed or customised, should be attached to the bags. A way of expressing one's personality and “building” not only a fashion accessory, but also a social image.
