Genuine Way

Genuine Way believes in a future where every product becomes interactive,
allowing consumers to better appreciate its sustainability & quality values. This vision is aligned with the current EU
agenda, actively implementing legislation for the adoption of DPP’s & other solutions.
The DPP (Digital Product Passport) is a digital label solution introduced by the EU to create data transparency and unlock circularity with regards to consumer goods. Genuine Way offers different kind of blockchain-integrated SaaS solutions that enable brands & manufacturers to activate DPPs, in compliance with the latest EU regulations.

15 - 18 June 202415 - 18 June 2024

Exhibition CentreVia Baltera, 20 - 38066 - Riva del Garda (Italy)